Open Letter to Steve Jobs - Apple Design Award
28/04/10 11:16 AM
Steve,
I was excited to see that WWDC ’10 has finally been announced, but noted with dismay that the Apple Design Awards are no longer being offered for Mac applications. This is extremely disappointing, as Mac developers form the core of the Apple developer community; many of them are the same ones who develop iPhone and iPad software. The Apple Design Award is the crown jewel of Mac/iPhone/iPad software development. Excluding this from the Mac eliminates something to look forward to, a motivation that, though rarely achieved, nevertheless helps drive developers to continue making better and more innovative software.
I certainly hope that the decision to cancel this award will be rethought. Although it may be too late to reinstate it for WWDC ’10, I look forward to WWDC ’11 and hope to see the Mac version of the Apple Design Award back in its rightful place.
Thanks for your time.
Justin
I was excited to see that WWDC ’10 has finally been announced, but noted with dismay that the Apple Design Awards are no longer being offered for Mac applications. This is extremely disappointing, as Mac developers form the core of the Apple developer community; many of them are the same ones who develop iPhone and iPad software. The Apple Design Award is the crown jewel of Mac/iPhone/iPad software development. Excluding this from the Mac eliminates something to look forward to, a motivation that, though rarely achieved, nevertheless helps drive developers to continue making better and more innovative software.
I certainly hope that the decision to cancel this award will be rethought. Although it may be too late to reinstate it for WWDC ’10, I look forward to WWDC ’11 and hope to see the Mac version of the Apple Design Award back in its rightful place.
Thanks for your time.
Justin